Keen eyed followers of the Secret Garden Distillery may have noticed changes to our branding over 2023.
Under the direction of the new Commercial Director Isobel Armstrong, the Distillery has moved the brand image away from the rustic home-spun green to imagery that reflects the fact that we are a premium gin. It costs money to produce these hand-crafted luxury gins and Isobel decided that our delicious gin needed a premium look to match the price.
The website and documentation moved to a rich, navy blue in the Spring and a new logo has been developed which is an evolution of the old logo but hopefully tells the natural story behind the gin even better.
Our new gift packaging, which arrived early October is an effort to bridge our historic brand and our emerging look which will come to fruition in the Spring of 2024 with the launch of our new bottle. That has been a very exciting project for the whole team at the Distillery.
The packaging has been designed to be fully recyclable, standardised to reduce waste and, in response to customer feedback, made more secure for posting ensuring every aspect of their products aligns with their values of preserving and enhancing the natural world. From seed to sip, all our gins are truly ‘rooted in nature’.